by Hiah Yee Ling and Tham Oi Sin

Photos by Low Li Wen

Kampar, November 10 (J-on) – Do not be surprised if someone on campus tells you that yellow and blue makes ‘Yellue!’.

Yellue! 2010 campaign director Kong Pooi Ling said the environmental campaign concept was to engage students in activities and encourage them to spread green messages to people around them.

‘Yellue!’ was creatively derived from the combination of yellow and blue, which simultaneously produces the colour of green, representing the colour of nature.

“Students like something special and creative, so we believe this idea could attract students’ attention,” said Kong.

Kong said Yellue! 2010 campaign itself was not an ordinary go-green campaign since it covered a broader area.

“We have some station games that require students to have hands-on experience in helping them to understand the importance of saving the Earth and animals from extinction,” Kong added.

Faculty of Arts and Social Science dean Dr Sebastian K. Francis said everyone should stand up and inculcate go-green habits in order to save the environment.

“Each one of us has the responsibility to take care of our mother earth as we are living in it,” he said during the opening ceremony of the Yellue! 2010 campaign today.

The campaign had started off with mini contests such as blogging and video making last week. Quizzes, Scramble and Jingle composition were held during the campaign to entertain and educate the audiences on knowledge of the natural environment.

Goodies bags were distributed to the first 50 early birds wearing anything blue, green or yellow, while “Bani and Friends” brightened up the campaign as performers sang two songs related to the nature theme.

Kong said this would encourage more students to participate in this campaign rather than involving only the 60 of them who registered for the “treasure hunt”.

Once again, a shout-out to remind everybody on the role we should all play to protect our mother: Let’s go ‘Yellue!’!