Photos by Tay Pang Chong

Kampar, November 10 (J-on) - After almost two weeks long of green slogans, the Flame breathed a breath of fresh air into the public relations campaign project with its Youth Campaign, bringing a heathly theme to the UTAR community.

The FLAME group, being true to their name - For Lives Are Meaningful and Exciting - debuted their campaign with a series of activities aimed at promoting healthy lifestyle and consciousness.

Campaign director Rachel Wong Fui Yin said that Youth Campaign is an activity by youths for youths with the aim of delivering a healthy lifestyle message to UTARians.

“ Improper management of health and lifestyle can seriously affect the students' daily life so this inspired us to do the campaign," she said.

Being a student is more than just about studying, practising a healthy lifestyle can be fun adds Wong.

The campaign brought about a carnival-like atmosphere at Block D, with a myriad of activities ranging from health talks to paintball games backed by big names such as GlaxoSmithKline and Yakult.

Also, over 100 respondents signed up for body check-up service offered on the day for a mere RM100.

Well being of the mind too, had its corner, with students being able to play larger than life brain games - chess pieces comparable to the size of a hammer and stacking blocks as tall as an average joe.

One of the participants, first year Marketing student Michael Cheah expressed enthuasiasm in the campaign.

“This is the first time I’ve seen UTAR being so lively. I just checked my blood pressure and it was borderline, most probably because I was excited...,” he quipped.