E-Green spearheading the Green Tech revolution

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by Elween Loke Wei Jie
photos by Hong Woon Shang

Kampar, November 8 (J-on) - It is proclaimed from the rooftop that the era of green technology revolution has arrived and first up, Electronic-Green (E-Green) demonstrated its commitment to creating a healthier and greener environment with the many eco-products exhibited.

Campaign director Eric Lee Cheng Hong said the E-Green campaign, organised by a team of 35 members known as the “35 Talents”, was dedicated to deliver the message of using eco-friendly electronic products in the daily life of students.


E-Green director Eric Lee Cheng Hong when interviewed by J-on


Lee said he hoped campaign participants would learn that defective electronic appliances should not be thrown away with ordinary household waste at the end of the day.

“Normally garbage collecting companies do not practice recycling. The disposed electrical items would be harmful to the earth. We must dispose it in the right way,” he said.

Citing the increasing amount of electronic waste (e-waste) exported to China for disposal from the US, Lee said Malaysia was not spared from e-waste generated by consumers themselves.

“The awareness (of proper recycling) is low and that’s why e-waste is quite a serious issue,” he said, adding that the growing number was due to the short lifespan of electronic products.

Meanwhile, Utarians who had donated their unwanted electronic goods were entitled to a chance in the lucky draw. The grand prize was a Sony Bravia 32” LCD.


Even a UTAR guard joined the fray in donating unwanted electrical goods


All the proceeds would go to Kampar’s Beautiful Gate Foundation once the collected items are sold to a recycling company, Lee said.

DIY workshops, talks and performances like Eco Fashion Shows and song medleys brightened the campaign held at the Heritage Hall in Block A while the two mascots – “refrigerator” and “cell phone” helped entertained the audience at the booths.

The other highlight of the day was the E-Green Model Contest whereby every participant was entitled to vote for his or her favourite. The E-Green Model winner would walk away with RM 200 cash.


Exhibition boards displaying eco-products and green technology


Participants taking pictures with the campaign's mascots


Performance of a song medley by members from the Music Club


We could make contributions different ways but we do not need e-waste to be one of them. Let us employ green technology and reduce waste, ‘do little and change a lot’.


A couple of facts you should know:

1. The average consumer is holding on to some 2.8 pieces of unused, broken electronic equipment.

2. E-waste is the fastest growing category of trash in contemporary society.

3. The US produces some 2.25 millions of e-waste each year, only 18% of that is recycled.

4. Only 50% of computers worldwide are recycled.

5. Out of the entire toxic waste stream to landfills, 70% of it is e-waste.


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