MAKING A MOMENT OF KINDNESS THE VOYAGE OF A LIFETIME
J-on
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Wednesday, April 2, 2014
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by Mirosha Genesan
Picture above: Participants who joined the walk with their
pets.
KAMPAR, 19 March 2014: Inheriting the legacy of
volunteerism, Public Relations (PR) undergraduates from University Tunku Abdul
Rahman are campaigning to reduce unwanted strays through a community service
campaign with the theme of Animal Welfare.
The Animal Welfare Group is one of
the four groups under the subject of Public Relations Campaign. Identified by
the hash tag #PAW2014 on Facebook, the group has adapted the word ‘P’ from PR
Campaign and ‘AW’ from Animal Welfare. Focusing on reducing strays, the group
supports animal adoptions.
Bearing the name of PAW Kingdom
Carnival, the students has worked with the Ipoh Society for the Prevention of
Cruelty to Animals (ISPCA) for this event, to urge more people to volunteer
selflessly in adopting strays as pets. To further strengthen the core message
of the campaign, One FM plays the role of the campaign’s media partner to reach
out to greater audiences
Picture
above are participants of the CharityPet Walk after successfully completing the walk
Picture above is during the walk
A variety of interactive activities
were held, including a purebred dog show featuring 20 different breeds of
canines from Malaysian Kennel Association (MKA) following an exclusive sharing
session with Natalie Ng, the campaign ambassador from 8TV.
“Education
and creating awareness on animal welfare issues is the way forward. By creating
awareness about the suffering of the innocent animals, we hope to cultivate
compassionate action among our society members ’’ said Dr Mah.
Vice president of ISPCA, Mr Ricky
Soong remarked that Malaysians are well meaning in general but usually regarded
shelters as accountable for all strays. "We cannot re-home or shelter
every stray. If you remove one pack of strays, another moves in, so it's better
for the original pack to be adopted by the community," he said.
UTAR president Prof Dato’ Dr Chuah Hean Teik commented that, “this
campaign shall be a platform that will enable more of us to translate our words
into community action, and harness the power of our youth to be synthesized in
a powerful manner to make a real difference to others’ lives especially our
four legged friends.”
